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| 2302 E. Atlantic Blvd., 2nd Floor Pompano Beach, FL 33062 | 954.695.0754

CRA Update, Feasibility Analysis, Public-Private Partnerships (P3), & Strategic Marketing Plan Creation

September 18th, 2017

Agency

North Miami Community Redevelopment Agency (NMCRA)

Services Provided

Drafted CRA Plan Amendment and updates
Negotiations with County for CRA extension
Market analysis
Real estate feasibility analysis for P3 projects
Community outreach and stakeholder input
Subsequent Services
Marketing & Branding Plan

Performance Period

2016-Present

CRA Update, Feasibility Analysis, Public-Private Partnerships (P3), & Strategic Marketing Plan Creation

Issue

Downtown North Miami lacked a unified image and was suffering from the absence of a clearly defined identity, brand and message. This in turn made it difficult to attract new businesses or become a magnet for private investment and economic growth. In addition, the North Miami Community Redevelopment Agency (NMCRA) did not have any specific marketing, branding or public relations programs for the Downtown, making it difficult to reposition the district, attract new targeted business, retain current businesses and improve the quality of place. The CRA Plan needed updating, however, the lifespan of the Agency was an issue and an extension was needed to provide adequate time to address the quality of life and economic issues the city was facing. RMA was engaged by the North Miami CRA to update the Community Redevelopment Plan and to guide the new CRA Plan through the adoption process at the City, and Miami-Dade County. Of importance, RMA was to negotiate the terms of a new Interlocal Agreement with Miami-Dade County, including an extension of the life of the CRA through 2046.

Strategy

RMA began with a feasibility analysis for the proposed Downtown area and reviewed potential sites for Public-Private Partnership (P3) projects to determine which concepts were financially feasible, based on the current real estate market conditions, for inclusion in the updated CRA Plan. RMA conducted public outreach, held targeted one-on-one meetings, had extensive communication with the elected officials, and developed a realistic, achievable, economic development driven plan for the North Miami CRA. Using Economic Development, Downtown Revitalization, Cultural Arts, and Targeted Industry strategies, the plan focused on driving tax base enhancement and growth in Tax Increment. This is turn would support the public realm initiatives including Public Improvements and Infrastructure, Housing, Residential Development and Quality of Life, Transportation, Transit and Parking, and Redevelopment Support Activities. The NMCRA and RMA identified and actively engaged stakeholders in the process and achieved consensus on major elements.

Outcome

RMA secured a 29 years extension of the CRA by effectively negotiating with Miami-Dade County officials and staff. Almost immediately, there was a significant increase in private sector interest in the CRA area followed by multiple real estate transactions and business attraction efforts with new restaurants and food establishments. RMA recommended that, with the CRA now fully armed with 29 more years of redevelopment activity, a fresh new approach to re-branding and marketing was needed and proceeded to develop a marketing and implementation plan that multiplied the previous effect of the CRA Plan amendment.

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Alachua Downtown District

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Avenue Lofts Public-Private Partnership

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Cape Coral Bimini Basin

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Coral Springs Downtown Master Plan

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Dania Beach Branding, Marketing and Business Attraction Plan, Public Relations & Special Events

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Davie Public-Private Partnership (P3) Consulting Services

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Delray Beach CRA Management

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Downtown Miami Business Incentive Catalog

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Florida League of Cities (FLC) University Summits

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Fort Lauderdale CRA Management

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Margate City Center

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Margate Strategic Planning, Marketing, Branding & Public Relations

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Martin County Countywide CRA Plan Update

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Miami Beach Economic Development Transition

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Mount Dora Commercial Market Study | Grandview Business District

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North Miami Beach Downtown, Biscayne Corridor & Waterfront Mixed-Use Districts

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North Miami Strategic Marketing Plan Creation & Implementation

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Oakland Park Strategic Plan, Business Attraction, Branding & Marketing

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Palm Bay Market Analysis

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Pompano Beach Brand Strategy | Old Town

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Pompano Beach CRA Management

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Pompano Beach Grand Re-Opening Event

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Pompano Beach Master Plan, Land Use Amendment & Zoning Regulations

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Pompano Beach Old Town Plaza

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Pompano Beach Pier Project

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Pompano Beach Streetscape Design & Construction Management

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The Lofts on West University – Gainesville

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West Palm Beach Economic Development Strategy

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West Palm Beach Palm Coast Plaza

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West Palm Beach Strategy Development, Business Attraction, Marketing & Communications Plan

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West Palm Beach Visioning & Downtown Master Plan

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Alachua Downtown District

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Avenue Lofts Public-Private Partnership

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Cape Coral Bimini Basin

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CRA Update, Feasibility Analysis, Public-Private Partnerships (P3), & Strategic Marketing Plan Creation

, , Learn more

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Davie Public-Private Partnership (P3) Consulting Services

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Downtown Miami Business Incentive Catalog

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Florida League of Cities (FLC) University Summits

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Learn more

Margate City Center

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Martin County Countywide CRA Plan Update

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Learn more

Miami Beach Economic Development Transition

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Learn more

Mount Dora Commercial Market Study | Grandview Business District

, , Learn more

Learn more

North Miami Beach Downtown, Biscayne Corridor & Waterfront Mixed-Use Districts

, , , , Learn more

Learn more
Palm Bay Photo Credit: D. Ramey Logan

Palm Bay Market Analysis

, , Learn more

Learn more

Pompano Beach Pier Project

, , , Learn more

Learn more

West Palm Beach Economic Development Strategy

, Learn more

Learn more

Cape Coral Bimini Basin

, Learn more

Learn more

CRA Update, Feasibility Analysis, Public-Private Partnerships (P3), & Strategic Marketing Plan Creation

, , Learn more

Learn more

Dania Beach Branding, Marketing and Business Attraction Plan, Public Relations & Special Events

Learn more

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Margate Strategic Planning, Marketing, Branding & Public Relations

, , , , Learn more

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Martin County Countywide CRA Plan Update

Learn more

Learn more

North Miami Beach Downtown, Biscayne Corridor & Waterfront Mixed-Use Districts

, , , , Learn more

Learn more

North Miami Strategic Marketing Plan Creation & Implementation

, , Learn more

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Oakland Park Strategic Plan, Business Attraction, Branding & Marketing

, , , Learn more

Learn more

Pompano Beach Brand Strategy | Old Town

, , Learn more

Learn more

Pompano Beach Grand Re-Opening Event

, , , , Learn more

Learn more

West Palm Beach Strategy Development, Business Attraction, Marketing & Communications Plan

, Learn more

Learn more

Coral Springs Downtown Master Plan

Learn more

Learn more

Martin County Countywide CRA Plan Update

Learn more

Learn more

North Miami Beach Downtown, Biscayne Corridor & Waterfront Mixed-Use Districts

, , , , Learn more

Learn more

Pompano Beach Master Plan, Land Use Amendment & Zoning Regulations

, , Learn more

Learn more

Pompano Beach Streetscape Design & Construction Management

, , Learn more

Learn more

West Palm Beach Palm Coast Plaza

, Learn more

Learn more

West Palm Beach Visioning & Downtown Master Plan

, , , , Learn more

Learn more

Alachua Downtown District

, , , Learn more

Learn more

Delray Beach CRA Management

, , , , Learn more

Learn more

Downtown Miami Business Incentive Catalog

, , Learn more

Learn more
Fort Lauderdale Photo by D Ramey Logan

Fort Lauderdale CRA Management

, Learn more

Learn more

North Miami Beach Downtown, Biscayne Corridor & Waterfront Mixed-Use Districts

, , , , Learn more

Learn more

Pompano Beach CRA Management

, , , , , Learn more

Learn more

Pompano Beach Old Town Plaza

, Learn more

Learn more

1350 Main – Sarasota

, Learn more

Learn more

Cape Coral Bimini Basin

, Learn more

Learn more

Davie Public-Private Partnership (P3) Consulting Services

, , Learn more

Learn more

Martin County Countywide CRA Plan Update

Learn more

Learn more

Pompano Beach Pier Project

, , , Learn more

Learn more

The Lofts on West University – Gainesville

, Learn more

Learn more