Top
| 2302 E. Atlantic Blvd., 2nd Floor Pompano Beach, FL 33062 | 954.695.0754

Oakland Park Strategic Plan, Business Attraction, Branding & Marketing

October 21st, 2015

Agency

Oakland Park Community Redevelopment Agency

Services Provided

Economic and Market Research
CRA Plan Review
5-Year Strategic Action Plan
Lease Negotiations
Business Attraction/Marketing/Special Events
Incentives
Planning, Zoning & Code revisions
Project Management

Performance Period

2011 – 2015

Oakland Park Strategic Plan, Downtown Branding, Marketing & Business Attraction Plan, PR/Special Events

Issue

Prior to RMA’s engagement, the City of Oakland Park had spent over $30 million upgrading the infrastructure in and around the downtown core, however that alone was not enough to attract private developers to invest in the city. Many buildings remained blighted or vacant and the city’s tax base was on the decline. In addition, the Florida East Coast railroad tracks separated one side of the city’s “downtown” core from the other, making a traditional “Mainstreet” difficult to achieve. The city lacked an economic engine to spur growth, such as a courthouse or hospital, and there were no public assets to build upon, such as a beach. There wasn’t a clearly defined downtown city center, demographics were very low, the city had a very limited budget, and the City had no clear vision for the Downtown.

RMA was initially contacted by the City of Oakland Park to create a five-year strategic plan for the entire City with twelve locations identified as redevelopment target sites. Actions plans were drafted for each site, however RMA suggested that the City focus on the Downtown area first. The City agreed, and RMA was again retained to assist the City in acquiring grant funds through Broward County’s Redevelopment Capital Program (RCP). As part of the redevelopment strategy, a marketing component was needed, so the city instructed RMA to also create a Marketing Plan and Business Incentive package.

Strategy

The comprehensive approach to Re-Inventing this City included an economic and market research analysis, redevelopment strategic planning, a real estate development action plan, and a marketing and business attraction campaign.

Led by Sharon McCormick, the RMA team needed to identify a niche this city could use to brand itself and become a viable and desirable area for investment. This was a challenge considering Oakland Park is situated next to the very popular and well know city of Fort Lauderdale.
The RMA team quickly discovered that the City of Oakland Park had an existing cluster of culinary related businesses including caterers, upscale kitchen and appliance stores, cabinet makers, culinary kitchens, and the only shared commercial kitchen in Broward County. With these findings, RMA created a brand – “Downtown Oakland Park Culinary Arts District” and developed a strategic, results-driven plan that included launching a strong marketing and business attraction campaign.

To address the divide of MainStreet, the RMA planning team recommended to initially turn the focus to the east side of the railroad tracks enabling the cluster of restaurants and retailers to locate in one area. After promoting the culinary concept, RMA attracted the first brewery in Broward County, Funky Buddha, who wanted a large vacant warehouse space located in the downtown area for production and a tasting room. The existing zoning did not allow for brewing, so RMA assisted the city in creating a zoning category to support the new South Florida trend of brewery concepts. A full Local Activity Center (LAC) was codified to allow for flexible zoning on all properties in the downtown.

Using the new-found success of the culinary brand and the first anchor tenant of Funky Buddha Brewery, RMA then set out to realign the focus of the entire “downtown” by creating visual elements to tie the area together, including banner signage, street improvements and connection points for pedestrians, and increased special events to bring more visitors. The entire area now has seen almost 50% of the buildings undergo renovations or complete redevelopment.

Outcome

  • After the initial market investigation and analysis, RMA branded the downtown core as the “Downtown Oakland Park Culinary Arts District” and repositioned the area as a place where all things culinary could occur.
  • The Funky Buddha Brewery, the largest craft brewery in South Florida, selected the emerging Culinary Arts District as their home and opened phase one of their two-phase plan in 18,000 SF of warehouse space at Oakland Station. They later doubled in size with the phase two addition of 19,000 SF for an on-site bottling operation and restaurant concept. Today, they have expanded to 180,000 square feet and are a major employer in the district.
  • Throughout the first two years of the Culinary Arts District being established, over 8 properties valued at nearly $15 million had changed hands within the half-mile Downtown Local Activity Center (LAC).
  • A popular local restaurateur selected the space adjacent to the Funky Buddha Brewery for restaurant/retail build-out in 3800 SF, attracting additional interest to the Oakland Station warehouse property including an indoor Central Market concept proposed by RMA.
  • The Urban Farming Institute began development and operation of a first-of-its-kind Urban Farm Park, including a weekly Farmers Market component, bringing sustainability to the Downtown Oakland Park Culinary Arts District.
  • The launch of a successful monthly “Farm to Chef Showcase” event during the weekly Farmers Market, featured local restaurant chef’s performing a live cooking demonstration utilizing fresh ingredients from market vendors.
  • The Urban Art Park, at the center of the Culinary Arts District, re-purposed a blighted corner for the benefit of the community by creating additional green space and an arts & cultural outlet.
  • Broward College, along with other culinary schools, researched the Culinary Arts District as a top location for their new Food Arts & Business Center campus concept (estimated 1,000 students).
  • The well-known, successful Allied Kitchen & Bath opened a second location in 20,000 square feet in the heart of the downtown. They have plans to lease ground floor space to for up to three new restaurants.
  • Lucky’s Market opened their third south Florida location in Oakland Park in 2017

1350 Main – Sarasota

, Learn more

Learn more

Alachua Downtown District

, , , Learn more

Learn more

Avenue Lofts Public-Private Partnership

, , , Learn more

Learn more

Cape Coral Bimini Basin

, Learn more

Learn more

Coral Springs Downtown Master Plan

Learn more

Learn more

CRA Update, Feasibility Analysis, Public-Private Partnerships (P3), & Strategic Marketing Plan Creation

, , Learn more

Learn more

Dania Beach Branding, Marketing and Business Attraction Plan, Public Relations & Special Events

Learn more

Learn more

Davie Public-Private Partnership (P3) Consulting Services

, , Learn more

Learn more

Delray Beach CRA Management

, , , , Learn more

Learn more

Downtown Miami Business Incentive Catalog

, , Learn more

Learn more

Florida League of Cities (FLC) University Summits

, Learn more

Learn more
Fort Lauderdale Photo by D Ramey Logan

Fort Lauderdale CRA Management

, Learn more

Learn more

Margate City Center

, , Learn more

Learn more

Margate Strategic Planning, Marketing, Branding & Public Relations

, , , , Learn more

Learn more

Martin County Countywide CRA Plan Update

Learn more

Learn more

Miami Beach Economic Development Transition

, Learn more

Learn more

Mount Dora Commercial Market Study | Grandview Business District

, , Learn more

Learn more

North Miami Beach Downtown, Biscayne Corridor & Waterfront Mixed-Use Districts

, , , , Learn more

Learn more

North Miami Strategic Marketing Plan Creation & Implementation

, , Learn more

Learn more

Oakland Park Strategic Plan, Business Attraction, Branding & Marketing

, , , Learn more

Learn more
Palm Bay Photo Credit: D. Ramey Logan

Palm Bay Market Analysis

, , Learn more

Learn more

Pompano Beach Brand Strategy | Old Town

, , Learn more

Learn more

Pompano Beach CRA Management

, , , , , Learn more

Learn more

Pompano Beach Grand Re-Opening Event

, , , , Learn more

Learn more

Pompano Beach Master Plan, Land Use Amendment & Zoning Regulations

, , Learn more

Learn more

Pompano Beach Old Town Plaza

, Learn more

Learn more

Pompano Beach Pier Project

, , , Learn more

Learn more

Pompano Beach Streetscape Design & Construction Management

, , Learn more

Learn more

The Lofts on West University – Gainesville

, Learn more

Learn more

West Palm Beach Economic Development Strategy

, Learn more

Learn more

West Palm Beach Palm Coast Plaza

, Learn more

Learn more

West Palm Beach Strategy Development, Business Attraction, Marketing & Communications Plan

, Learn more

Learn more

West Palm Beach Visioning & Downtown Master Plan

, , , , Learn more

Learn more

Alachua Downtown District

, , , Learn more

Learn more

Avenue Lofts Public-Private Partnership

, , , Learn more

Learn more

Cape Coral Bimini Basin

, Learn more

Learn more

CRA Update, Feasibility Analysis, Public-Private Partnerships (P3), & Strategic Marketing Plan Creation

, , Learn more

Learn more

Davie Public-Private Partnership (P3) Consulting Services

, , Learn more

Learn more

Downtown Miami Business Incentive Catalog

, , Learn more

Learn more

Florida League of Cities (FLC) University Summits

, Learn more

Learn more

Margate City Center

, , Learn more

Learn more

Martin County Countywide CRA Plan Update

Learn more

Learn more

Miami Beach Economic Development Transition

, Learn more

Learn more

Mount Dora Commercial Market Study | Grandview Business District

, , Learn more

Learn more

North Miami Beach Downtown, Biscayne Corridor & Waterfront Mixed-Use Districts

, , , , Learn more

Learn more
Palm Bay Photo Credit: D. Ramey Logan

Palm Bay Market Analysis

, , Learn more

Learn more

Pompano Beach Pier Project

, , , Learn more

Learn more

West Palm Beach Economic Development Strategy

, Learn more

Learn more

Cape Coral Bimini Basin

, Learn more

Learn more

CRA Update, Feasibility Analysis, Public-Private Partnerships (P3), & Strategic Marketing Plan Creation

, , Learn more

Learn more

Dania Beach Branding, Marketing and Business Attraction Plan, Public Relations & Special Events

Learn more

Learn more

Margate Strategic Planning, Marketing, Branding & Public Relations

, , , , Learn more

Learn more

Martin County Countywide CRA Plan Update

Learn more

Learn more

North Miami Beach Downtown, Biscayne Corridor & Waterfront Mixed-Use Districts

, , , , Learn more

Learn more

North Miami Strategic Marketing Plan Creation & Implementation

, , Learn more

Learn more

Oakland Park Strategic Plan, Business Attraction, Branding & Marketing

, , , Learn more

Learn more

Pompano Beach Brand Strategy | Old Town

, , Learn more

Learn more

Pompano Beach Grand Re-Opening Event

, , , , Learn more

Learn more

West Palm Beach Strategy Development, Business Attraction, Marketing & Communications Plan

, Learn more

Learn more

Coral Springs Downtown Master Plan

Learn more

Learn more

Martin County Countywide CRA Plan Update

Learn more

Learn more

North Miami Beach Downtown, Biscayne Corridor & Waterfront Mixed-Use Districts

, , , , Learn more

Learn more

Pompano Beach Master Plan, Land Use Amendment & Zoning Regulations

, , Learn more

Learn more

Pompano Beach Streetscape Design & Construction Management

, , Learn more

Learn more

West Palm Beach Palm Coast Plaza

, Learn more

Learn more

West Palm Beach Visioning & Downtown Master Plan

, , , , Learn more

Learn more

Alachua Downtown District

, , , Learn more

Learn more

Delray Beach CRA Management

, , , , Learn more

Learn more

Downtown Miami Business Incentive Catalog

, , Learn more

Learn more
Fort Lauderdale Photo by D Ramey Logan

Fort Lauderdale CRA Management

, Learn more

Learn more

North Miami Beach Downtown, Biscayne Corridor & Waterfront Mixed-Use Districts

, , , , Learn more

Learn more

Pompano Beach CRA Management

, , , , , Learn more

Learn more

Pompano Beach Old Town Plaza

, Learn more

Learn more

1350 Main – Sarasota

, Learn more

Learn more

Cape Coral Bimini Basin

, Learn more

Learn more

Davie Public-Private Partnership (P3) Consulting Services

, , Learn more

Learn more

Martin County Countywide CRA Plan Update

Learn more

Learn more

Pompano Beach Pier Project

, , , Learn more

Learn more

The Lofts on West University – Gainesville

, Learn more

Learn more