Tag Archives: Market Analysis

RMA – Redevelopment Management Associates to Provide Consulting Services for City of Greenacres

 

GREENACRES, Fla. /Florida Newswire/ — Redevelopment Management Associates (RMA) today announced it has been hired by the City of Greenacres to develop a vision for the City and create a strategic action plan. RMA will guide the 8th largest municipality in Palm Beach County towards future economic growth by implementing the firm’s proven strategies which have reinvented numerous cities throughout the state. The first public input meeting will be held Saturday, October 13, 2018 from 10 a.m. – 2 p.m., at the Greenacres Community Center.

City of Greenacres
“We are honored to be working with the City of Greenacres to develop a vision, plan, brand and message for their community,” said Sharon McCormick, Greenacres’ project director and RMA’s Director of Business Attraction & Marketing. “This will be an extensive program which will tap into RMA’s multi-disciplinary approach and is designed to engage the residents and stakeholders in creating the future of the community.”

The RMA process for Greenacres will begin with a market analysis, followed by public and stakeholder input meetings leading to a community vision. Next, the team will develop a realistic, achievable strategic action plan for the city’s short-term and long-term goals. During the discovery process, resident and business surveys will be conducted. Additionally, RMA, with city leaders, staff and the community, will uncover and develop the city’s current identity and aspirational brand, which will advance the communications message for the future economic growth in Greenacres.

The first public input meeting on October 13, 2018 is open to all residents, business owners, civic/community leaders and stakeholders. The community center is located at 501 Swain Blvd. For more information: https://greenacresfl.gov/.

About Greenacres:

Greenacres is the 8th largest municipality of 39 in Palm Beach County. There are over 40,000 residents and over 1,000 businesses. With a land area of approximately six square miles, Greenacres is located in the central part of Palm Beach County and was originally incorporated in 1926.

The City is home to 9 public schools, 11 parks with a combined area of over 93 acres and the City’s Community Center is host to a variety of youth, adult and senior classes and activities. Additionally, the City has been recognized as one of the “100 Best Communities for Young People” in the nation by America’s Promise-The Alliance for Youth, the nation’s largest alliance dedicated to children and youth.

About RMA:

Founded in 2009 by Kim Briesemeister and Chris Brown, RMA is comprised of a phenomenal team of redevelopment experts passionate about building better communities. RMA is the most experienced full-service economic redevelopment consulting and management firm, headquartered in the state of Florida, specializing in revitalizing core areas and corridors for cities, counties and special districts nationwide. The co-founders are also the authors of one of the definitive books about city redevelopment, “Reinventing Your City: 8 Steps to Turn Your City Around.”

For more information: http://www.rma.us.com/.

Palm Bay Market Analysis

Agency

City of Palm Bay
Purchasing & Contracts Division

Services Provided

Economic Development
Market Analysis

Address

City Hall
2nd Floor, Suite 200
120 Malabar Road
Palm Bay, FL 32907

Performance Period

2015

Palm Bay Market Analysis

Issue

Palm Bay, Florida is the largest city in Brevard County and as it grew west of Interstate-95, the eastern part of the community suffered from a lack of development, leaving the area with an undefined image or brand. In need of a strategy to stimulate growth, the Bayfront Community Redevelopment Agency (BCRA) applied for and won a Competitive Florida grant from the Florida Department of Economic Opportunity. The City used the grant to hire RMA to perform a scope of work that included market analysis, public input, and development of an economic development strategy and action plan.

RMA found that Palm Bay’s Leading Assets included:

  • A Fortune 500 company, Harris Corporation, expanding their base in the area
  • Unique scenic views along the US1 corridor along the Indian River Lagoon, creating a bluff-like environment that is unique and rare in the state
  • Public investment in enhancing the Turkey Creek Sanctuary area; beautifying the park, adding piers, picnic areas and a small public beach, with additional potential for eco-tourism and further development
  • The Pelican Harbor Marina, with access to the Intercoastal Waterway and Indian River Lagoon, that will be the catalyst for future development

Strategy

RMA utilized their BusinessFlareTM approach to conduct numerous studies and identify the current influences on the five drivers of investment and economic development (land, labor, capital, markets, and regulation), and then further identified how the city and BCRA could realistically influence those drivers.

Outcome

With Palm Bay’s quality market potential in mind, the economic development strategy and action plan included defining the brand potential for the district. RMA participated in meetings, collected data, and analyzed the information as it pertained to the area’s visitor experience. The process led to the development of a strategic brand message and the basis for a future marketing campaign, laying the foundation for a definitive brand and image for the area.

Overall, the partnership between the Bayfront CRA, the City of Palm Bay, the Florida Department of Economic Opportunity, and Redevelopment Management Associates resulted in the successful development of a realistic, achievable, community-driven plan for revitalization of the Bayfront.