Tag Archives: Public-Private Partnerships

CRA Update, Feasibility Analysis, Public-Private Partnerships (P3), & Strategic Marketing Plan Creation

Agency

North Miami Community Redevelopment Agency (NMCRA)

Services Provided

Drafted CRA Plan Amendment and updates
Negotiations with County for CRA extension
Market analysis
Real estate feasibility analysis for P3 projects
Community outreach and stakeholder input
Subsequent Services
Marketing & Branding Plan

Performance Period

2016-Present

CRA Update, Feasibility Analysis, Public-Private Partnerships (P3), & Strategic Marketing Plan Creation

Issue

Downtown North Miami lacked a unified image and was suffering from the absence of a clearly defined identity, brand and message. This in turn made it difficult to attract new businesses or become a magnet for private investment and economic growth. In addition, the North Miami Community Redevelopment Agency (NMCRA) did not have any specific marketing, branding or public relations programs for the Downtown, making it difficult to reposition the district, attract new targeted business, retain current businesses and improve the quality of place. The CRA Plan needed updating, however, the lifespan of the Agency was an issue and an extension was needed to provide adequate time to address the quality of life and economic issues the city was facing. RMA was engaged by the North Miami CRA to update the Community Redevelopment Plan and to guide the new CRA Plan through the adoption process at the City, and Miami-Dade County. Of importance, RMA was to negotiate the terms of a new Interlocal Agreement with Miami-Dade County, including an extension of the life of the CRA through 2046.

Strategy

RMA began with a feasibility analysis for the proposed Downtown area and reviewed potential sites for Public-Private Partnership (P3) projects to determine which concepts were financially feasible, based on the current real estate market conditions, for inclusion in the updated CRA Plan. RMA conducted public outreach, held targeted one-on-one meetings, had extensive communication with the elected officials, and developed a realistic, achievable, economic development driven plan for the North Miami CRA. Using Economic Development, Downtown Revitalization, Cultural Arts, and Targeted Industry strategies, the plan focused on driving tax base enhancement and growth in Tax Increment. This is turn would support the public realm initiatives including Public Improvements and Infrastructure, Housing, Residential Development and Quality of Life, Transportation, Transit and Parking, and Redevelopment Support Activities. The NMCRA and RMA identified and actively engaged stakeholders in the process and achieved consensus on major elements.

Outcome

RMA secured a 29 years extension of the CRA by effectively negotiating with Miami-Dade County officials and staff. Almost immediately, there was a significant increase in private sector interest in the CRA area followed by multiple real estate transactions and business attraction efforts with new restaurants and food establishments. RMA recommended that, with the CRA now fully armed with 29 more years of redevelopment activity, a fresh new approach to re-branding and marketing was needed and proceeded to develop a marketing and implementation plan that multiplied the previous effect of the CRA Plan amendment.

RMA Selected to Establish Public-Private Partnership (P3) for Davie, FL

POMPANO BEACH, Fla. /Florida Newswire/ — Redevelopment Management Associates today announced that their firm was selected by the Town of Davie to establish the Public-Private Partnership (P3) that will develop the Town’s downtown center. RMA will consult with the Davie CRA and the Town of Davie to create a western theme district that will enhance the community’s economic and social offerings.

“RMA has garnered a reputation as the leader in P3 development in Florida,” said Kevin Crowder, Director of Economic Development. “Our team has vast experience in the practice, having established P3s in Delray Beach, West Palm Beach, Fort Lauderdale and Miami Beach. We are pleased to be working with Davie to create a downtown that will resonate with the area’s equestrian lifestyle.”

RMA’s full service team encompasses a wide variety of skill sets that, when combined, produce results unmatched by a single purpose firm. Comprised of architects, urban designers, planners, economic developers, financial analysts, real estate experts and marketing professionals, RMA is capable of assisting clients on multiple levels to create successful communities.

RMA co-founder, Kim Briesemeister, was recently selected by the International Downtown Association (IDA) to serve on the Top Issues Council for Public-Private Partnerships. IDA is the premier association of urban place managers who are shaping and activating dynamic downtown districts, connecting all the stakeholders in a downtown area, and bridging the gap between the public and private sectors.

Kevin Crowder is a noted speaker on P3 issues and recently conducted a seminar at the 2016 conference for the Florida Council of Public-Private Partnerships.

Following an open procurement process, the Town of Davie selected RMA to guide the CRA and the Town’s officials throughout the entire process of developing a Public-Private Partnership. The initial phase includes extensive market research, conducting public forums, and establishing market position. The next phase entails guiding the Town on developer selection and managing the negotiation process.

“This is a unique project that will help define the Town of Davie,” explained Crowder. “We are excited and honored to be part of creating such a distinctive downtown.”

Public-Private Partnerships for Redevelopment and Revitalization

interby Kevin Crowder

RMA has a reputation as the “go-to” experts in Public-Private Partnerships (P3s), as our firm’s leadership has significant experience with some of the most successful P3s in Florida, including Delray Beach, West Palm Beach, Ft. Lauderdale and Miami Beach. Due to this experience, RMA is often called on as subject-matter experts on P3s: Kim Briesemeister is a member of the P3 Issues Council for the International Downtown Association; Lynn Dehlinger is a member of the P3 Committee for the International Council of Shopping Centers, and I recently presented P3 case studies from Miami Beach to the Spring Conference of the Florida Council for Public Private Partnerships.

At the conference I shared some of the interesting P3 stories of South Beach and especially the P3s that contributed to Lincoln Road’s success. In addition, I shared the lessons of the failed P3 that the City attempted with Cirque Du Soleil, which fell victim to some intense local politics.

It was 2004 and the City of Miami Beach had received an unsolicited proposal from Cirque du Soleil to convert the Jackie Gleason Theater into a permanent home for their new show. After almost two years of negotiations, plans were interrupted when the City Commission invited other bidders to submit proposals. This unexpected move compelled Cirque to withdraw from the project the night before a decision was to be made.

So what happened?

The nightlife industry felt threatened by Cirque, so they created a united front and worked to control the conversation. They instigated resentment within the community against Cirque for proposing to destroy the beloved historic Jackie Gleason theater, and they used their political clout to push the commission for other options.

Remember this key lesson: Urban redevelopment is about changing the status quo. The person who is benefitting from the status quo will not be happy when change is proposed, and they may be in a position to significantly influence, or even kill, the project.

Two years of negotiating and a potential ten-year positive impact of $172,100,000 vanished in the blink of an eye.

Cirque withdrew because their international, highly respected brand was in jeopardy of being damaged by petty local politics. The wonderful people from Cirque with whom the city was negotiating were artists, not politicians or bureaucrats, and their only interest in the political goings-on was in getting their deal done. They were not going to compromise their integrity, concept or brand just to satisfy some local Miami Beach elected officials and gadflies.

In my opinion, a stronger commission was needed to make this succeed. It is imperative to be aware that politics CAN get in the way, even though a city or CRA’s professional staff has done everything possible to move a good project forward.

While this project had a champion in Commissioner Simon Cruz, the commission as a body was manipulated and they changed the rules of the game mid-stream by allowing new organizations to present ideas. The elected leadership must be your champion on these P3 projects, if they’re not, then the curtain may fall long before opening night!

RMA’s team of professionals understand the pros and cons, advantages and pitfalls of Public-Private Partnerships, and are applying that experience and expertise with P3s in cities such as Pompano Beach, West Palm Beach, Dania Beach and Margate. In addition, we were recently selected by the Town of Davie to assist them in a P3 for the development of a western themed town center. Do you need help negotiating your P3? Contact us.