Tag Archives: Strategic Marketing Plan

Downtown North Miami ‘To NoMi is to Love Me’ Marketing Campaign Launches Friday at Jazz @MOCA

By Carly Zed Zander

Redevelopment Management Associates (RMA; www.rma.us.com) has announced that the “To NoMi is to Love Me” marketing and branding campaign for the North Miami Downtown District will be revealed during Jazz at MOCA (Museum of Contemporary Art) on Friday, June 29, 2018.

During this event, new light pole banners featuring over 50 local downtown business owners and their products will be revealed, along with a downtown walkers’ guide and other supporting collateral, highlighting the new downtown brand and messaging strategy. RMA, the award-winning economic development firm, was hired by the North Miami CRA (NMCRA) to develop a strategy to position the City for growth.

“Downtown NoMi is now positioned in the market as a premier destination for locals, visitors and investors to enjoy a rich, diverse, cultural experience with live music, great food, stunning art and unique shopping,” said Sharon McCormick, Director of Business Attraction and Marketing for RMA.

In 2017, RMA authored Downtown NoMi’s Strategic Marketing plan, winning with the NMCRA, the Florida Redevelopment Association Roy F. Kenzie Award for Best Planning Studies. RMA’s “To NoMi is to Love Me” campaign reflects the true and authentic nature that is downtown North Miami. The messaging strategy features four descriptive words that emanate the genuine identity of North Miami: Tasteful, Rhythmic, Artistic and Eccentric.

RMA also directed the creation of a new dynamic website for the CRA, which will launch this Friday, June 29th at www.DowntownNoMi.com – as well as a promotional video.

“I would just like to compliment this CRA, the board, the staff and RMA for all of the hard work they’ve done. The transformation over the years is amazing. I see it all coming together at this point,” remarked North Miami CRA Attorney Steven Zelkowitz, about the new marketing and branding campaign.

Event details:

Friday, June 29, 2018, from 6 – 8 p.m. in the MOCA Plaza, the North Miami Community Redevelopment Agency (NMCRA) invites you to experience the new Downtown NoMi, because “To NoMi Is to Love Me.”

Attendees will be among the first to see the NMCRA’s new and improved website, street pole banners, walker’s guides and promotional video, all highlighting what makes NoMi loveable. Guests will enjoy the rhythmic sounds of Pan Paradise in honor of Caribbean Heritage Month and taste samples from Downtown NoMi businesses.

The North Miami CRA Board of Commissioners will also break ground on the upcoming MOCA Plaza renovation project. The project includes installing new decorative brick pavers, light bollards, oak trees and foxtail palms along the plaza’s sculpture pond. The MOCA Plaza renovation project cost approximately $856,820 and is funded by the NMCRA and Miami-Dade County Board of Commissioners.

The NMCRA is hosting the event in the heart of Downtown NoMi to showcase its latest marketing initiatives and the unique offering of business, cultural, artistic and entertainment options in North Miami. Guests will receive giveaways and discount cards at participating downtown restaurants. Interested persons may RSVP online at https://nomicra.eventbrite.com.

For more information about the North Miami Community Redevelopment Agency, visit http://www.NorthMiamiCRA.org.

MOCA is located at 770 125th Street, North Miami, FL 33161

About RMA:

Founded in 2009 by Kim Briesemeister and Chris Brown, Redevelopment Management Associates (RMA) is comprised of a phenomenal team of redevelopment experts passionate about building better communities. RMA is the most experienced full-service economic redevelopment consulting and management firm, headquartered in the state of Florida, specializing in revitalizing core areas and corridors for cities, counties and special districts nationwide. The co-founders are also the authors of one of the definitive books about city redevelopment, “Reinventing Your City: 8 Steps to Turn Your City Around.” Learn more: http://www.rma.us.com/

This Friday, new campaign for North Miami Downtown District will be revealed during Jazz at MOCA.

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Via www.advertisingindustrynewswire.com – Please note this article has been updated from its original version.

North Miami Strategic Marketing Plan Creation & Implementation

Agency

North Miami Community Redevelopment Agency (NMCRA)

Services Provided

Business Attraction & Marketing

Address

776 NE 125th Street
North Miami, FL 33161

Performance Period

2016 – Present

North Miami Strategic Marketing Plan Creation & Implementation

Issue

Downtown North Miami lacked a unified image and was suffering from the absence of a clearly defined identity, brand and message. In addition, the North Miami Community Redevelopment Agency (NMCRA) did not have any specific marketing, branding and public relations programs for the Downtown, making it difficult to reposition the district, attract new targeted business, retain current businesses and improve the quality of place. With the amendment to the CRA plan in 2015 (conducted by RMA), there were several initiatives outlined that required comprehensive marketing strategies to achieve the desired goals. Current data and analysis presented a clear picture that North Miami was primed and ready for a bright, strategically positioned future. The NMCRA hired RMA to create and implement a strategic marketing plan that focused on the process of branding and positioning the downtown based on market potential, existing downtown assets, and stakeholder input.

Strategy

In order to make Downtown North Miami more vibrant and exciting, additional new businesses needed to be attracted to the area and visitors needed to feel welcomed and engaged. The strategic marketing plan that RMA created focuses on activities to attract new target businesses to the district, attract developers and investors, engage the current customer base and attract new visitors by promoting incentive and security programs, launching advertising, public relations and digital media campaigns and developing special events that support the downtown brand and grow business. The physical environment is also being addressed through streetscape and façade improvements and these improvement projects and timelines will be shared with residents and businesses. The NMCRA and RMA identified and actively engaged stakeholders in the process and achieved consensus on major elements.

Outcome

  • A City of North Miami Commissioner stated that it was the first time ever that a strategic plan was “doable” and the goals written were achievable.
  • The Marketing Plan contained a step-by-step tactical action plan that set the priorities for Downtown North Miami in a realistic way that was readily implementable.
  • The Downtown NoMi Strategic Marketing Plan won the Florida Redevelopment Association’s 2017 Roy F. Kenzie award for Planning Studies.
  • A downtown logo and tagline (To NoMi is to Love Me) were adopted that illustrated the underlying themes of a rich, diverse, cultural experience and vision for the Downtown.
  • A Brand Standards Manual was adopted to inspire and outline the brand and define the photographic style and primary message.
  • Since the plan is so well-defined and clear, the NMCRA could independently begin immediately implementing certain objectives, while other initiatives are being implemented jointly by the NMCRA and RMA. Initial projects include a Downtown NoMi walkers guide, new CRA and Downtown NoMi lifestyle branded light pole banners – utilizing photographs of real downtown people, places and things.